Marketing Strategy

When you think of a funnel, a channel or passageway used to dictate and direct the flow of things into containers and locations comes to mind, right?

Now, let me introduce you to the concept of a sales funnel and how it visually represents the path your prospects embark on to becoming full-time customers and consumers of your product or services. It is basically the process your sales take from the initial stage of introduction to the final closed deal. Which is why the use of “funnel” to depict this journey is more than fitting, as it shows the abundance of prospects in the beginning which increasingly narrows down as they are either disqualified or advance to becoming customers.

There are a wide range of businesses that can benefit from this model and this e-book will show you unique and bestselling ways to target and group your prospects to better understand their needs and requirements, which ultimately drives sales to your business and promotes continual growth.

Sales funnel basically describes the process of your prospect or intending customer’s buying journey. This is simply the steps individual, groups or audiences have to embark on to become your customer, viewer or subscriber depending on your business or brand. Each stage of the sales funnel brings your buyer another step closer to purchasing your item(s) or services. It is extremely important to plan your funnel well because it would define the activities and moves needed to seamlessly take your prospects from one stage to another.

The reason why your business’s buying process is always depicted as a funnel is simply because of its attraction to a wide range of prospects, right before a filter is initiated and they are narrowed down until you’re left with your real buyers and lifelong customers, depending on your business quality and effective marketing strategy.

To make it clearer, the sales funnel usually starts with a huge number potential buyers at the top. According to certain measures and standards, this pool of buyers gets winnowed down to fewer prospects. Towards the middle-point of their journey, this number of prospects also reduces to a smattering of opportunities who are moved to the decision-making stage. And the sales process finally comes to an end with either a won or lost deal.

It is important to note that it’s almost impossible to attract or convince everybody to buy your products or indulge in your content or services. Despite this fact, having and creating effective funnels would undoubtedly convince and convert a huge number of prospects into buyers and customers. That being said, your business should consistently optimize and improve present funnels to help make them more effective in attracting potential customers.

To support your digital marketing drive, here are the reasons why a sales funnel is beneficial to you.

• ATTRACT AND GENERATE PROSPECTS: With a sales funnel, you can attract prospects to your product and service, and once they show interest, you can follow them up with irresistible promises and offers that keeps them glued to you.
• TRACK AND OPTIMIZE YOUR PROCESS: Once prospects enter your funnel, it’s important to weed out the ones that don’t match the objectives of your brand and business. Once this is done, you can pursue the remaining relevant and important prospects with all the resources at your disposal. The results of this would help you measure your success and competence rates, as well as improve your products and services.
• IMPROVED SALES AND PROFIT INCREMENT: Effectively utilizing a sales funnel would help boost your sales and generate more profits over time. It would help guide your prospects through the essential stages that leads them to the final purchase which maximizes your revenue and helps them make the right decision as well.
• EXPAND AND FORECAST PROFITS: When your funnel is successfully in place and working well, your business will expand substantially due to the influx of sales from prospects turned customers. The expansion would enable you forecast profits based on the funnel’s performance.
• ADJUST AND EDIT MARKETING STRATEGY: A developed sales funnel would enable you view the progress steps of your business and know which of your marketing strategy works and which doesn’t. This enables you make the appropriate adjustments and edits to your entire framework.